Large scale, site-wide rebranding and redesign of a major E-Commerce site.
Problem: Out-of-date brand on key pages throughout the site coupled with legacy, adaptive templates which were no longer supported. Personalization rules for scenarios which elicited very little visits volume proved inefficient. Challenge was aligning the pages, page owners, and strategy for moving pages into existing standards in a condensed timeframe.
Scope: Content audit, rebranding and simplification on 142 site product pages within 10 weeks
Role/Value to team: Program lead, responsible for managing initiative across key teams, building requirements, use cases, creative direction ensuring accessibility compliance.
Results: Increased orders by 22% in 6 week period post redesign/rebrand compared to prior weeks. 13% increase in online sales mix for year ending.