First-ever digital-only initiative to drives sales during a heavy online shopping period for a major telecommunications company.
Problem: Untapped seasonality market and unknown value of offer in marketplace given the company never had Black Friday/Cyber Monday deals before and were not in a category typically associated with these deals.
Scope: Launch E2E dot com acquisition sales funnel from merchandizing flow into the buy flow into redemption. Ensure seamlessness of digital user experience, coordinating across design teams, offer strategy, and marketing demand teams to ensure alignment and ultimately launch a successful Flash Sale on site.
Role/Value to team: Producer and Product Manager. Expertise in managing scale of product and ensuring alignment across executive and functional work teams. Crafted UX story, messaging, personalization and customizing of content, and optimization across desktop and mobile flows.
Results: 116% increase in online sales during the 5-day period YOY